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Making money with social media
I do not want to mislead anyone with this title, I don’t know the exact blueprint for driving revenue through social media, and truthfully I am not so sure anyone does just yet. Sure there are some...
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LA Kings Twitter Success
The Los Angeles Kings are enjoying a two games to none lead over number one seed Vancouver in the opening round of the NHL Stanley Cup Playoffs. I’m not going to discuss the team’s on-ice success, but...
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Social TV & Sports
There has been an explosion of research and analysis on SocialTV in just the past year. We have to look no further than BlueFin Labs right here in Cambridge to thank for that. They are championing the...
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Introduction
This blog is intended to provide insight and context into the rapidly evolving world of sports marketing. With new technological developments and strategies evolving literally every day this blog will...
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